Straight, in-depth answers
Answers to what people ask most.
7 min
Why is my website slow?
Four causes behind nearly every slow website, how to measure them yourself, and which ones can be fixed without starting over.
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What is a headless website, and when is it worth it?
Headless means the editor and the website are separated. What that means in practice, what it changes for speed, and when it is overkill.
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A website that talks to your booking system
The difference between an embedded booking widget and a direct connection, what each costs in speed and sales, and what it takes to do the latter.
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How do you replace a website without losing your Google rankings?
Most sites lose traffic when they are rebuilt. That is avoidable, but only if the URLs are mapped before anything is built.
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SEO in Iceland: what works and what is a waste?
The Icelandic market is small and search competition is often lighter than people assume. That changes what is worth paying for.
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What does a website cost in Iceland?
Real price ranges, what actually drives the number, and when a more expensive site pays for itself, and when it doesn't.
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